Privacy policy
Privacy Policy
Last updated: February 2, 2026
This Privacy Policy describes how comfortable&coast (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our Site, or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, and security questions.
- Shopping information including the items you view, put in your cart, or add to your wishlist.
- Customer support information including the information you choose to include in communications with us, for example when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties, nor for any third party's policies or practices.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with the Services, including to process your payments, fulfil your orders, send notifications related to your account, purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, and enable you to post reviews.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
Communicating with You. We use your personal information to provide customer support and improve our Services, in our legitimate interests to be responsive to you and to maintain our business relationship with you.
SMS Marketing & Text Messaging
Scope of SMS Marketing
We operate an SMS marketing and communications programme that includes sending recurring automated promotional and transactional text messages to individuals who have opted in to receive such communications. These messages may include order confirmations, shipping updates, service notifications, exclusive offers, reminders, and marketing campaigns such as SMS abandoned cart reminders.
Consent to Receive SMS Messages
By opting in to receive SMS messages from comfortable&coast, you expressly consent to receive recurring automated marketing and transactional text messages at the mobile phone number you provide. Consent to receive SMS messages is not a condition of purchase. Message frequency varies depending on your interaction with our Services. Message and data rates may apply.
You may withdraw your consent and opt out of receiving SMS messages at any time by replying STOP to any message. For assistance, reply HELP or contact us using the details provided below.
Collection and Use of Personal Data for SMS
We collect phone numbers and related information through opt-in methods such as website signup forms, checkout pages, account creation, or other consent-based mechanisms. This information is used solely in connection with our SMS communications, including to:
- Send promotional offers, announcements, and marketing messages
- Deliver transactional and service-related notifications such as order updates
- Provide personalised shopping experiences, including abandoned cart reminders
- Improve our products, services, messaging relevance, and customer experience
We do not use SMS data for purposes unrelated to our communications with you.
Automated Messaging and Consent Records
SMS messages may be sent using automated technology. We maintain records of SMS opt-in consent as required by applicable law. Opting out of SMS communications will not affect your ability to receive non-SMS communications related to your account or orders, such as email confirmations.
Data Sharing and Disclosure for SMS
We do not sell or rent your personal information. We may share limited personal information with trusted third-party service providers, including SMS platforms, telecommunications providers, and technology partners, solely for the purposes of operating our SMS programme, supporting customer service, and improving message relevance. All third-party partners are contractually required to protect your information.
Opt-Out, Help, and Contact Information
You may opt out of SMS communications at any time by replying STOP to any SMS message. For help, reply HELP. If you have questions about our SMS practices, please contact us at sales@comfortablecoast.com.
Cookies
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and Services, to run analytics, and to better understand user interaction with the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please note that removing or blocking Cookies can negatively impact your user experience and may cause some features and functionality to work incorrectly or become unavailable.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:
- Vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- Business and marketing partners, including Shopify, Meta, TikTok, Snapchat, and Google, to provide services and advertise to you.
- When you direct or consent to our disclosure of certain information to third parties, such as to ship your products or through use of social media widgets or login integrations.
- Within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce terms of service, or protect the rights of our users or others.
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone. We are not responsible for the privacy or security of any information you make publicly available.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted.
We do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee complete security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information:
- Right to Access / Know. You may request access to personal information we hold about you, including how we use and share it.
- Right to Delete. You may request that we delete personal information we maintain about you.
- Right to Correct. You may request that we correct inaccurate personal information we hold about you.
- Right of Portability. You may request a copy of your personal information and ask that we transfer it to a third party, in certain circumstances.
- Restriction of Processing. You may ask us to stop or restrict our processing of your personal information.
- Withdrawal of Consent. Where we rely on consent to process your personal information, you may withdraw that consent at any time.
- Appeal. You may appeal our decision if we decline to process your request by replying directly to our denial.
- Managing Communication Preferences. You may opt out of promotional emails at any time using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails related to your account or orders.
You may exercise any of these rights where indicated on our Site or by contacting us using the details below. We will not discriminate against you for exercising any of these rights.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.
International Users
Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States. If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country already determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your available rights, please contact us at:
Email: sales@comfortablecoast.com